Source-backed cost planning

AI image and video generation pricing calculator

Calculate API image spend by image count and video-generator subscriptions by license. We keep vendor units separate instead of inventing a conversion between image outputs, video credits and exported minutes.

Official vendor pages checked 2026-08-10. Data owner: AI Pricing Guru Data; re-verification cadence: every 7 days.

Image API budget

Estimate Google Imagen image spend

Images per month

Imagen 4 is listed because Google still publishes these rates, but Google marks the models deprecated with an August 17, 2026 shutdown date. This is not a recommendation for a new integration.

Video subscription budget

Estimate licenses, not universal output

Plan Licenses

Published video-plan pricing and meters

Plan list prices are useful for a budget, but output volume is not interchangeable. Read each published meter before comparing a plan to an API image rate.

Plan	Published price	Meter	What to validate
Runway Standard Official pricing →	$15/month ($12/month when billed annually)	625 credits per month	Runway says this is about 52 seconds of Gen-4.5 video, 104 seconds of Gen-4 Turbo, or 78 Gen-4 Images at 1080p.
Runway Pro Official pricing →	$35/month	2,250 credits per month	Paid credits and model settings determine actual image, video and audio output volume.
Runway Max Official pricing →	$95/month	9,500 credits per month	Runway's Max plan has a separate rollover rule; check its live plan terms before committing annually.
Pictory Starter View Pictory plans →	$25/month billed annually (regular $29/month)	2,400 video minutes per year	Pictory's official page positions this as its entry video-creation plan for one user; the displayed $25 monthly rate requires annual billing.
Pictory Professional View Pictory plans →	$35/month billed annually (regular $59/month)	7,200 video minutes per year	Pictory's official page shows this one-user plan at $35 per month with annual billing and includes 7,200 video minutes per year.
Pictory Team View Pictory plans →	$119/month billed annually (regular $199/month)	21,600 video minutes per year; 3+ users	Pictory's official page positions Team for collaborative production, with the displayed monthly rate requiring annual billing.

How to compare a creative workflow

Separate API image generation from subscription-based creative work.
Use the same resolution, duration and model settings in a small trial.
Track accepted assets, not only generated assets.
Check commercial-use, team, export and rollover terms before annual billing.

Pictory commercial link

Pictory confirmed that code AIPRICING20 gives AI Pricing Guru readers 20% off monthly and annual subscriptions. Use it with our sponsored link for attribution. The relationship does not affect the listed price, meter, or comparison method.

Save 20% with AIPRICING20 →

Frequently asked questions

Can this calculator compare every AI video generator by cost per minute?

No. Runway spends credits based on model, duration and resolution, while Pictory meters exported-video minutes. A single cost-per-minute number would hide those differences, so this page keeps the published units separate.

Which image API price is shown here?

Google lists Imagen 4 Fast at $0.02, Standard at $0.04 and Ultra at $0.06 per image. Google also marks Imagen 4 as deprecated with an August 17, 2026 shutdown date, so confirm the current migration path before a new integration.

How should I budget a video generator subscription?

Choose the plan, multiply by the number of licenses, then validate output volume with a representative project. Credits, exported-minute allowances, duration, resolution and model choice can change the useful output dramatically.

This page calculates only like-for-like units: API images by image count and subscriptions by licenses. It does not convert Runway credits or Pictory exported-video minutes into a universal cost-per-video figure because model, duration, resolution and workflow settings materially change the result.