Pricing comparison + free checker
Best AI visibility and GEO tools: pricing compared
Compare 10 tools for tracking brand mentions, citations and competitors across AI search. Then check whether your own site has the technical basics these platforms expect before paying for monitoring.
Official vendor sources checked . Prices can change; annual-billing and regional terms are shown where relevant.
Lowest entry price
AthenaHQ or Rankscale
AthenaHQ has a free tier; Rankscale starts at $20/month. Check credits and tracked-engine limits before choosing.
Straightforward monitoring
OtterlyAI
A clear $29/month starting tier with 15 prompts across four AI search engines.
Suite consolidation
Writesonic, Ahrefs or Semrush
Consider these when AI visibility needs to live beside existing content, SEO and competitive-research workflows.
AI visibility tools pricing table
Starting price is not normalized across prompt volume, engines or refresh cadence. Open each official source before purchasing.
| Tool | Public starting price | Best for | Free access | Affiliate/referral status | Pricing context |
|---|---|---|---|---|---|
| Profound Answer-engine visibility and AEO workflows | $99/month | Brands that want prompt, citation and sentiment monitoring | No permanent free plan shown | No verified AI Pricing Guru affiliate or referral program | Starter, billed yearly; Growth is $399/month billed yearly; enterprise is custom Official source → |
| OtterlyAI AI-search monitoring and GEO audits | $29/month | Solo marketers through mid-market teams | Free trial shown | No verified AI Pricing Guru affiliate or referral program | Lite; Standard is $189/month and Premium is $489/month Official source → |
| Scrunch Enterprise AI visibility and action | $250/month | Companies and agencies scaling an AI-search program | 7-day free trial shown | No verified AI Pricing Guru affiliate or referral program | Official page publishes a starting price; higher tiers are quote-led Official source → |
| AthenaHQ AI-search visibility and content action | Free | Self-serve teams that want tracking plus recommendations | Essential free tier | No verified AI Pricing Guru affiliate or referral program | Essential includes $25 credit; Starter is $295/month with $300 monthly credit; enterprise is custom Official source → |
| Rankscale Credit-based AI-search tracking | $20/month | Practitioners and agencies that want a low entry price | Trial mentioned; terms can change | No verified AI Pricing Guru affiliate or referral program | Essentials; Pro is $99, Growth $385 and Enterprise $780 per month Official source → |
| LLMrefs AI-search brand and keyword tracking | Free account | Marketing teams that prefer keyword-oriented monitoring | Create-free-account CTA shown | No verified AI Pricing Guru affiliate or referral program | The current public source does not expose one stable paid list price; verify paid terms in-app Official source → |
| Writesonic AI Search Visibility SEO plus AI-search visibility and action | $79/month | Teams that want content workflows and GEO monitoring together | Free trial shown | Pending review — no active tracking link | Starter on annual billing; plan names, discounts and inclusions can change Official source → |
| Peec AI AI-search analytics | Check live quote | SEO and content teams needing daily prompt tracking | Free-trial CTA shown | No verified AI Pricing Guru affiliate or referral program | The fetched official page exposes plan scope but not a stable currency amount Official source → |
| Ahrefs Brand Radar AI and web visibility inside a broader SEO suite | From €119/month | SEO teams already buying Ahrefs research data | Paid trial may be region-dependent | No verified AI Pricing Guru affiliate or referral program | Regional Ahrefs suite baseline; Brand Radar indexes and limits can be separate add-ons Official source → |
| Semrush AI Visibility Toolkit AI visibility inside a broader marketing suite | Plan-dependent | Semrush customers consolidating SEO and AI-search reporting | No toolkit-specific free tier claimed | No verified AI Pricing Guru affiliate or referral program | Official toolkit documentation does not publish one standalone list price Official source → |
Vendor currency and billing terms are preserved. Prices exclude tax and can vary by region or billing cycle.
Affiliate/referral status reflects AI Pricing Guru's verified program registry, not every program a vendor may operate. “Not verified” means we have no confirmed active relationship or tracking link.
Free technical audit
AI visibility readiness checker
Enter one public page. We check robots.txt, sitemap discovery, metadata, structured data, llms.txt and commercial clarity. The scan does not query ChatGPT, Gemini or Perplexity.
Your explainable 100-point score will appear here.
A missing file is a useful action item, not proof that a site is invisible in AI answers.
Readiness score
0/100
This score is a technical baseline, not a ranking or citation guarantee. Use monitoring tools only when you need recurring prompt-level measurement.
Compare AI visibility tools and pricingHow to choose a GEO tool
- 1. Define the engines and markets. Check whether the plan covers the answer engines, countries and languages your buyers actually use.
- 2. Normalize by tracked prompts. A cheaper plan can cost more per useful prompt if its limits, competitors or refresh frequency are low.
- 3. Separate monitoring from action. Decide whether you only need reporting or also want audits, content briefs and workflow automation.
- 4. Trial with a fixed prompt set. Compare two vendors on the same branded, category and purchase-intent prompts before committing annually.
Frequently asked questions
What is an AI visibility or GEO tool?
AI visibility tools monitor how brands, products and sources appear in answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. GEO stands for generative engine optimization. These products usually combine prompt tracking, citation monitoring, competitive analysis and recommendations.
Which AI visibility tool is cheapest?
AthenaHQ currently exposes a free Essential tier, while Rankscale starts at $20 per month and OtterlyAI starts at $29 per month. Compare included prompts, engines, refresh frequency and reporting—not only the headline price.
Does llms.txt improve AI-search rankings?
There is no evidence that an llms.txt file is a direct ranking factor. The readiness checker treats it as an optional publishing signal worth 10 points, not a requirement or guarantee of visibility.
Can the readiness score predict whether ChatGPT will cite my site?
No. The checker tests technical discoverability and commercial clarity on one public URL. It does not query answer engines, measure prompt-level visibility or guarantee citations.
Method: prices are taken from the official vendor sources linked in the table. If a vendor does not expose a stable public amount, we say so instead of inferring one from a third-party roundup. Data owner: AI Pricing Guru Data team; verification cadence: every 7 days.